Ecomva Consultancy | Amazon PPC

 

In the ever-competitive world of Amazon FBA, Pay-Per-Click (PPC) advertising is one of the most effective ways to boost product visibility and drive sales. However, many sellers struggle with rising ad costs and shrinking profit margins. The good news is — you don’t need to cut sales to lower PPC costs. With the right strategy, you can reduce ad spend, improve ROI, and even grow your revenue.

 

At Ecomva Consultancy, we help Amazon sellers in the USA optimize their PPC campaigns to spend smarter, not harder. In this guide, we’ll share proven strategies you can implement today to reduce your Amazon PPC costs — without sacrificing conversions.

Audit and Optimize Your Existing Campaigns

Before you start making changes, you need to know where your money is going. Most sellers overspend simply because they’re unaware of which keywords, campaigns, or products are wasting budget.

Here’s what to check during your audit:

  • Search Term Reports: Identify search terms with high spend but low sales and add them as negative keywords.

  • ACoS (Advertising Cost of Sale): Flag any campaigns with an ACoS significantly above your target profit margin.

  • CTR (Click-Through Rate): A low CTR often means poor relevance. Rewrite ad copy or improve product listings.

  • Conversion Rate: If traffic isn’t converting, your product page needs work — better images, reviews, or pricing.

💡 Pro Tip: Do a monthly PPC audit. Even small tweaks to underperforming keywords or bids can save you hundreds of dollars per month.

Amazon PPC Management

Improve Your Product Listing for Higher Conversion

Even the best PPC campaign will fail if your product listing doesn’t convert. Think of PPC as a way to bring traffic — but your listing needs to convert traffic into sales.

Checklist to boost conversion rates:

  • High-Quality Images: Use lifestyle and infographic images to showcase benefits.

  • Optimized Titles & Bullets: Include main keywords and highlight features and benefits.

  • Enhanced Brand Content (A+ Content): Builds trust and increases sales conversion.

  • Competitive Pricing: If your price isn’t competitive, ad clicks won’t convert.

  • Social Proof: More reviews = higher trust = better conversions.

💡 Why it matters: If your conversion rate doubles, you can afford to spend less per click — and still achieve the same sales volume.